Praction Studio's profile

Crafter's Cove - Brand Identity

At Crafter's Cove, we believe in celebrating tradition while embracing innovation, and our brand identity reflects this philosophy. Drawing inspiration from the majestic arches, geometric motifs, and vibrant hues of Moroccan architecture, our logo, color palette, and design elements pay homage to the timeless beauty of Moroccan craftsmanship.

But our inspiration doesn't stop there. We also draw from the rich cultural heritage of the Amazigh people, who have been creating stunning pottery for centuries. From the rugged landscapes of the Atlas Mountains to the intricate patterns of Amazigh textiles, the spirit of Amazigh culture infuses every aspect of our branding, from our studio decor to our pottery designs.

In this Behance project, we invite you to explore our journey of creative exploration and cultural immersion. Discover how we translated the geometric patterns of Moroccan zellige tiles into our logo design, or how we incorporated the vibrant colors of Amazigh textiles into our brand palette. Learn about the traditional pottery techniques we've mastered and the innovative approaches we've embraced to create pottery that honors our heritage while pushing the boundaries of contemporary design.
Crafter's Cove - Brand Identity
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Crafter's Cove - Brand Identity

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